Wednesday, April 1, 2015

Group Collective Opinion of Madonna

In this advance and fast moving generation, things around us are getting more advance then we can imagine. Plenty of things are more built to be more efficient and effective in our life now. Not just our gadgets but it also applies to music. Music, in the early 70s or 80s, the music that composed are normally in slow pace, hardly see pops but time change that and young adults like us these day prefer rock or pop songs. Even time continues to tick, things around us changes but there is one certain thing that does not change which happened in the 80s and today. Public still follow up the news of their celebrities and some even follow their style, thinking that they are following up the trend lead by their celebrity. In drawing attention to new ways of conceptualizing and researching a star ‘image’ (Dyer 1986) There is a theory proposed by Richard Dyer where stars are important to the overall make up of the film industry or other industries because public consume stars by looking at them, their works and activities. According to Dyer, star analysis delivers ‘star image as an intertextual construct produced across a range of media and cultural practices, capable of intervening in the working of particular films, but also demanding analysis as a text in its own right’ (Gledhill, 1991 p. xiv). Furthermore, star has their own life out of the screen where appearance of a star can be in public sphere as well as in the private sphere. There are three categories of how individually think of star as: star as celebrities, star as professionals and star as performers.

Madonna changes her images constantly to realign her musical influences and growth by times. Different era will require different demand in the market. In another way, Madonna changes herself to integrate herself into generation until this new generation. In the early of her life, she is recognized as a star as professionals. At that time, people only know her as a singer. She was also a backup dancer in the 70s and slowly she involved with musician. From there she formed her first rock band, the Breakfast Club where she sang and played drum. In 80s, she left the band with her former boyfriend and formed another band, Emmy. They wrote songs together and their music impressed some DJ and record producer. Madonna signed a deal with Sire and her debut single hits in the United States. After that she started to develop her debut album, Madonna. That period of time, her dressing, look and performances influenced large amount of girls to follow her foot step. Later on she achieved global recognition after releasing her second album “Like A Virgin” and continue to develop her performance. That period of time, people knows a little of her background that how she walks in her career to become a famous singer. Knowing a little of her life and her dressing style so people starts t follow her style since that was the trend in that period of time that influenced by Madonna.

That is not the stop of Madonna, later on she transformed to a star as performers instead of profession anymore. In 1996 Evita was released, a movie which Madonna got to play the title role of Eva Peron. It was known that Madonna had desired to play Peron for a long time and she even wrote to the director, Alan Parker, explaining how she would be perfect for the part. This is what she had stated, "This is the role I was born to play. I put everything of me into this because it was much more than a role in a movie. It was exhilarating and intimidating at the same time..... And I am prouder of Evita than anything else I have done." she secured the role and underwent vocal training and also learned about the history of Argentina and Perón. During period of shooting, she fell sick many times because the intense emotional effort required for the movie. However, she told Oprah that she was pregnant during the filming. She was winded after every take and had to lie on the couch every ten minutes so she could recover from dizziness. She was worried that it would injured the baby in some way. Nevertheless, through this hardships, Madonna managed to find a positive side to those problems, which can be found in her personal diary, written: "Ironically, this feeling of vulnerability and weakness is helping me in the movie. I'm sure Evita felt this way every day of her life once she discovered she was ill." After the release of Evita, Madonna once again amaze everyone, her play in Evita has more than just a bit of star quality and with a poignant weariness. She turned to be a magnet for all eyes. Madonna won a Golden Globe Award for Best Actress in Motion Picture Musical or Comedy for the role.

Every celebrities has their hot and cold time, it is hard to maintain at the top and to follow up the requirements of the market nowadays. Madonna is a famous singer and actor in the 90s but later on in the 20s, her role of star started to change from performer to celebrities. She is very famous and a lot of her stories had been published on television news, magazines' articles and so forth. Generation started to change, where there are people still talk about her but mostly not because they prefer other celebrity which is newly born or because young adults these days does not appreciate art. People that influenced by Madonna, they still follow up her news regarding what she is up too and what are her updates in her life. The journalists are reporting more her feelings about her daughter going away to study. Through that, we are able to know that Madonna is a star as celebrities in this generation since most of the youngsters or young adults knows about Madonna through rumors, articles or magazines.

In Madonna's life as a star, she went through all the categories that mentioned by Richard Dyer but it happened  in different time and it gives different impact to the people.

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